prabal gurung for target

Dress, $34.99

Ahh, Target you’ve done it again. Seriously can anyone walk in that store and not be distracted? I went in to buy a new pair of headphones; that’s all. I ended up browsing the clothing section for a good 30 minutes in awe of Target’s new collaboration with Prabal Gurung. If you’re familiar at all with Gurungl’s designs you know that they’re whimsical, girly and modern. The best way to describe his Fall 2012 collection is electric. The same can be said about his collection for Target, which has all the elements of Gurung’s designs: ruffles, tailoring, dynamic prints and color.

Oh, did I mention the dress above is a grand total of $34.99?! That’s almost a crime. Gurung’s pieces typically start in the $600 range… While the fabrics are not of very high quality, they’re wearable and pretty. I’ll definitely be snatching up a piece or two (or four) from this collab.